Why do you need
A Marketing Strategy
If you are asking yourself this question, then you are asking the wrong question. The question you should be asking is “what are the consequences if you don’t have a marketing strategy?”.
The sad fact is that 50% of all companies fail within 5 years of startup. Why is that? Well, remember that old saying? If you fail to plan, you are planning to fail. A staggering 45% of those failures are directly related to the lack of a business and marketing model, poor marketing, or ignoring customers.
Clearly, having a marketing strategy is so powerful that you can think of it as having a roadmap, or cheat sheet, to the future. It effectively eliminates the above reasons for failure.
It is a plan which is directly tied to your business model. It will guide you in just about every business decision that you make.
It focuses your marketing plan on your target audience allowing you to place your ads in front of your ideal customers who are ready to buy.
It will provide the tools needed to properly follow up with your customers, thereby keeping you and your brand in front of them on a consistent basis.
If you fail to recognize the importance of a marketing strategy, the consequences can be rather severe:
But what exactly does a marketing strategy entail?
In short, your Marketing Strategy will highlight the path you’re taking to achieve your specific objectives and goals.
This may sound simple, but it’s not always easy to ask the hard questions that come with creating a Marketing Strategy and this is the main reason why many businesses don’t recognize the importance of it.
Hire a consultant or do it alone?
So you decided to take the leap and create a marketing strategy! Congratulations, this is the first step to a better business future. Now let’s take a look at the skill sets needed to take on this endeavor.
If your jaw hit the floor after reading this, don’t feel bad. Almost every small business owner has the same reaction, which is also the reason so many businesses let the strategy fall by the wayside. Let’s be honest, this task is daunting and that is putting it mildly.
Of course, you can attempt this monumental task on your own OR you can look externally to find a Marketing Consultant to help you bridge the gap.
Working with a marketing consultant gives you direct access to a team of experts who live and breathe marketing all day, every day. They understand how every part of your marketing strategy impacts performance. They can tweak and fine-tune your marketing efforts to get better results.
What to expect if you choose
as your marketing consultant
We create the strategy over the course of 6 – 10 weeks. We ask the tough questions, the ones no one wants to answer. We take the time to learn about your whole business, not just your marketing and sales goals. Because after all, your business needs to be ready for the increased sales our plan will bring.
This is how we are different from other marketing consultants. We analyze your operations, your follow up, your sales scripts, and your staffing to ensure that you are ready as a business owner to crush your competition when the new business starts rolling in. We understand that the only thing worse than a lack of strategy is the lack of ability to execute it.
HELIX SQUARED is a full service marketing agency offering a wide variety of products and services. But, don’t expect us to push our services on you as the only way to get the strategy done.
We would happily take on clients for all of our services, but the bottom line is we provide a complete strategy tailored to your business. Once the strategy is in your hands, feel free to shop the services you will require to find the service provider that best fits your business.