Website Design

Is all about finding the right balance between form and function. The fonts and colors, the content and images all work together to provide the best possible experience for your visitors and ultimately your customers.

At Helix Squared we use a holistic web design process that takes both form and function into account.

Website Design Goal

First, we need to identify the end goal of the website. We work in close collaboration with you to determine the direction of your website. We ask questions like:

Asking these and other questions is the most important part of any good development process, to gain insight into creating the best website for your business.

Define the Project Scope

Once we know the site’s goals, it is time to define the scope of the project.

One of the most common problems plaguing web design is scope creep. What does that mean? Often times we set out with one goal in mind, but slowly during the design process, the goal changes, expands, or evolves.

This isn’t necessarily a problem for our designers, but if the increased requests and expectations aren’t matched with increased budget and/or timeline, the entire project can become completely unrealistic.

Define the Project Scope

Once we know the site’s goals, it is time to define the scope of the project.

One of the most common problems plaguing web design is scope creep. What does that mean? Often times we set out with one goal in mind, but slowly during the design process, the goal changes, expands, or evolves.

This isn’t necessarily a problem for our designers, but if the increased requests and expectations aren’t matched with increased budget and/or timeline, the entire project can become completely unrealistic.

Create a sitemap

The sitemap provides the foundation for any well-designed website. It gives our designers a clear idea of the website’s architecture and explains the relationships between pages within the site. Building a site without a sitemap is like building a house without a blueprint.

Create a sitemap

The sitemap provides the foundation for any well-designed website. It gives our designers a clear idea of the website’s architecture and explains the relationships between pages within the site. Building a site without a sitemap is like building a house without a blueprint.

Content creation

There are two main purposes for content creation. First, content drives engagement and action. It creates the desire within the reader to take the action necessary to fulfill a site’s goal.  Second, content also boosts the site’s visibility. In order to rank high on search engines, it is critical to ensure the proper use of keywords early and often.

Content creation

There are two main purposes for content creation. First, content drives engagement and action. It creates the desire within the reader to take the action necessary to fulfill a site’s goal.  Second, content also boosts the site’s visibility. In order to rank high on search engines, it is critical to ensure the proper use of keywords early and often.

Graphic elements

Images are taking on a far more significant role in web design. High quality graphics give a website a professional feel, communicate a message, and help build trust. This part of the design process will often be shaped by our client’s current brand strategy.

Graphics elements

Images are taking on a far more significant role in web design. High quality graphics give a website a professional feel, communicate a message, and help build trust. This part of the design process will often be shaped by our client’s current brand strategy.

Testing

We have the structure built, the text and visual content installed, SEO properly completed, now it’s time to test it all. We also refer to this as our pre-launch process:

Launch

The site has been thoroughly tested and is now ready for launch. A website launch is far more than “Oh hey, let’s push the button and go live”.  The launch is planned with your target audience in mind. It includes timing and communication. After that, it’s time to break out the bubbly!

Launch

The site has been thoroughly tested and is now ready for launch. A website launch is far more than “Oh hey, let’s push the button and go live”.  The launch is planned with your target audience in mind. It includes timing and communication. After that, it’s time to break out the bubbly!

To answer a couple of questions:

A business website can provide many benefits: establishing trust, strengthening your brand, forging better customer relations, and informing a wider group of people about your business’s capabilities. A website is critical as a foundation for a robust marketing strategy.

The short answer is that you don’t need to. Sure, more activity and frequently refreshed content can generate more interest, but any web presence is better than no web presence. Once you have a basic website, you can always add to it as your business and resources grow.

This is a tough question to answer because there are so many variables to designing a website. If you choose to take on the project yourself, the costs are significantly less, but the time requirements can be enormous. Likewise, if you choose an agency designed and built website the costs can be significantly higher, but the time requirements exponentially lower. The ongoing maintenance costs are relatively low, especially when considering your website is the face of your business.

Have more questions?

Get In Touch

Mon – Fri 8:00 – 20:00

Email support@helix-squared.com