Social Media Management

Our social media management services include 9 areas we focus on to ensure we are delivering relevant content to your target audience on the platforms they use the most.

1. RESEARCH YOUR TARGET AUDIENCE

The is the first and could be the most critical step in the process. If we don’t know who your target audience is, it makes developing and delivering relevant content next to impossible.

2. CREATE YOUR SOCIAL MEDIA STRATEGY

Before we can launch a social media campaign, we need to develop a strategy. We will work with you to determine your business goals, what platform your clients usually reside on, and your brand voice. This is the stage we determine exactly which platforms we will post your content to in the future.

3. DESIGN YOUR SOCIAL MEDIA ACCOUNTS

We review your current social media accounts to ensure they are optimized to your brand voice and/or create your accounts if needed on one or more of the chosen platforms from step two

1. RESEARCH YOUR TARGET AUDIENCE

The is the first and could be the most critical step in the process. If we don’t know who your target audience is, it makes developing and delivering relevant content next to impossible.

2. CREATE YOUR SOCIAL MEDIA STRATEGY

Before we can launch a social media campaign, we need to develop a strategy. We will work with you to determine your business goals, what platform your clients usually reside on, and your brand voice. This is the stage we determine exactly which platforms we will post your content to in the future.

3. DESIGN YOUR SOCIAL MEDIA ACCOUNTS

We review your current social media accounts to ensure they are optimized to your brand voice and/or create your accounts if needed on one or more of the chosen platforms from step two.

4. DEVELOP YOUR ADS ​

At this stage, we look at the overall strategy to determine relevant content to post. In support of those posts, we also create ads, as needed, to boost your content.

5. BUILD YOUR CONTENT CALENDAR​

The next deliverable from us is a content calendar detailing your posting schedule. This calendar will give you an overview of the platforms we upload content to on any given day of the month. At the beginning of each month, we forward the content that should be posted on your behalf to you, so you can review it.

6. Create platform specific content

Once the content strategy is determined, we create said content for each of your social accounts. Our world class graphic designers and copywriters are intimately involved in this step to ensure your message is conveyed.

4. DEVELOP YOUR ADS

At this stage, we look at the overall strategy to determine relevant content to post. In support of those posts, we also create ads, as needed, to boost your content.

5. BUILD YOUR CONTENT CALENDAR​

The next deliverable from us is a content calendar detailing your posting schedule. This calendar will give you an overview of the platforms we upload content to on any given day of the month. At the beginning of each month, we forward the content that should be posted on your behalf to you, so you can review it.

6. Create platform specific content

Once the content strategy is determined, we create said content for each of your social accounts. Our world class graphic designers and copywriters are intimately involved in this step to ensure your message is conveyed.

7. Respond to followers

As with any form of communication, responding to your followers and commenters is critical to brand awareness and loyalty. Our responses adhere to your company standards when engaging with your followers. This interaction demonstrates your care and concern that sets your business apart from competitors.

8. Grow your social reach

Content posts and ads are not the only way we work to increase your followers. As part of the overall strategy, we reach out to influencers and/or trusted organizations in your industry, if needed, to engage them with your platforms, which will undoubtedly earn you more followers and clients.

9. Monitor your social media performance

A critical part of social media management entails monitoring the performance of these efforts. We track the performance of all ads, as well as your creative content, and deliver real-time results to your fingertips with our client portal - 24/7.

7. Respond to followers

As with any form of communication, responding to your followers and commenters is critical to brand awareness and loyalty. Our responses adhere to your company standards when engaging with your followers. This interaction demonstrates your care and concern that sets your business apart from competitors.

8. Grow your social reach

Content posts and ads are not the only way we work to increase your followers. As part of the overall strategy, we reach out to influencers and/or trusted organizations in your industry, if needed, to engage them with your platforms, which will undoubtedly earn you more followers and clients.

9. Monitor your social media performance

A critical part of social media management entails monitoring the performance of these efforts. We track the performance of all ads, as well as your creative content, and deliver real-time results to your fingertips with our client portal - 24/7.

We don’t seek out customers, we seek out partners

When you make an investment in your business, it is imperative that you partner with an agency which not only monitors the performance, but also reacts and corrects it when that performance drops. You want a partner that develops an action plan for improving low performance, not someone who excuses it. Helix Squared is your partner!