Digital Advertising

It is crucial to get your product in front of your potential customer. No one will buy it if they don’t know it exists.

Using demographics, interests, keywords, and behaviors, we are capable of specifically targeting your ideal customer. The end result is a prospect generation machine. We will reach your right audience in the right place at the right time at the start of their buying journey.

TURNKEY ADVERTISING SOLUTION

Time is critical in this day and age and is the one thing we cannot get refunded. That’s where our turnkey advertising solution is a timesaver. If you find yourself struggling with marketing and trying to run your business at the same time, then leave it to us.

How does it work?

1. THE INTERVIEW

Before we get started, we need to understand exactly who you’re targeting, what they are interested in and how they might respond to certain things. We are going to spend several hours with you and your team to determine your ideal customer. After all, it would be difficult to advertise for you if we don’t know you.

2. CAMPAIGN CREATION

At Helix Squared, we do not rely on only one style of campaign. We use several types including value, association, promo, curiosity, proof, and credibility campaigns, just to name a few. This ensures we create the optimal campaign for your business. We make sure you are completely satisfied with the direction of the ad and subsequent pages prior to moving to the next step in the process. If you are not comfortable, we are not comfortable.

3. CAMPAIGN LAUNCH

The process doesn’t stop once the ad is launched. In fact, as detailed as the previous steps are, it only scratches the surface of what we offer.

After the campaign is launched we continue to improve it daily, using advanced techniques such as:

Headlines, descriptions, images. We create multiple versions of each to find an ideal combination for every prospect.

We re-target visitors to your website with ads directed specifically at them that can’t be missed. They are dropped directly into their news feed and appear right along with updates from their friends. Don’t have a website? No worries. We also re-target those who interacted with the ad we are running. They showed interest in your product or service, so we won’t let them forget you.

After the campaign is launched we continue to improve it daily, using advanced techniques such as:

Headlines, descriptions, images. We create multiple versions of each to find an ideal combination for every prospect.

We re-target visitors to your website with ads directed specifically at them that can’t be missed. They are dropped directly into their news feed and appear right along with updates from their friends. Don’t have a website? No worries. We also re-target those who interacted with the ad we are running. They showed interest in your product or service, so we won’t let them forget you.

We have the option to import your email list and target your contacts. In addition, we also use lookalike audience targeting to expand the size of your list.

To answer a couple of questions

Consider how you select the recipients of your current methods. Do you place ads in local papers? Do you pay for billboard space? Do you broadcast ads on a local radio station? Now, think about the people who you reach with those marketing messages. It’s probably a wide variety – but are all of them really interested? Probably not.

With digital marketing, you can target your marketing efforts directly to the people who are already interested in and looking for your products and services. So, instead of paying to reach those who just throw away your ads, or change the station on their radio, you only reach the ones who are likely to become customers.

So, in a nutshell, YES. The ROI for digital marketing is much higher, thereby maximizing your marketing budget.

Our services include far more than just leads. We help analyze your business needs and objectives and custom design a complete sales funnel, personalizing it specifically for your business.

In order to sell just leads, we would need to break from our hands-on approach to our clients and deliver generic, lower quality leads. So, the short answer to this is NO.

We are not in the business of lead generation. We are in the business of partnering with our clients to help them transform their business and indirectly change their lives.

Have more questions?

Get In Touch

Mon – Fri 8:00 – 20:00

Email support@helix-squared.com